Case Study

Qbic Hotels

The mobile guest journey is going to be vital.

Hetras is the only system with the right architecture for us that we can depend on to fulfill our requirements. Our goal is to help our staff minimize manual tasks, such as processing registration forms, and focus instead on creating value through personal interaction with the guests. We still can’t believe the level of control Hetras has given us at every level of our hotels’ operations. The rate at which Hetras releases new features is also impressive.

Dimitrios Neofitidis, Group Operations Director at Qbic Hotels
Challenges faced
  • Facilitating quick check-in and check-out using a highly automated system.
  • Implementing an online distribution system, revenue management system, and a two-way system for communicating with the distribution channels, which are extremely important to Qbic.
Hetras Solutions
  • Hetras Channel Manager
  • Hetras API for connecting payment systems, kiosks and IBE
  • Ideas for revenue management
  • Hetras BI Tool
  • KeyCard and CreditCard provider integration
Benefits
  • High level of automation for a better guest experience
  • Fast check-in
  • Guests are able to secure rooms by paying in advance
  • More time for guest services, thanks to the fact that administrative operations are either fully automatic or largely performed by FO Support.
Summary

Urban, hip, chic, and affordable, the Dutch-based Qbic Hotel Group started up in Amsterdam as a new generation hotel chain even before new generation became trendy. Soon after, Qbic opened a new hotel in central London.

“So much is done online today, and the new generation of guests simply expects [everything to be online], for all the things they use; therefore, technology is really important, especially for new generation hotels,” says Julie Fawcett, Managing Director of Qbic Hotels. She emphasizes, “The mobile guest journey is going to be vital.” 

Regarding the advantage of working with Hetras technology, Fawcett adds, "We’re able to be smarter and more agile than the big guys, and that does give us an advantage in the competitive market. Qbic places a strong emphasis on digital interaction with hotel guests. This includes a highly functional website, integrated channel management, pre- and post-stay guest communication, automatic payment processing, and a highly active customer database management."

According to Dimitrios Neofitidis, Group Operations Director of Qbic, "Our goal is to help our staff minimize manual tasks, such as processing registration forms, and focus instead on creating value through personal interaction with the guests."

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